How can I tell if a website is legit or a scam?

Updated October 2026 · How we answer

Short answerCheck for a real address and phone number, look up the domain age, read reviews on independent sites, and be wary of deals that seem too good. If anything feels off, don't enter personal or payment info.

Check the basics

A legitimate business usually lists a physical address and a phone number you can call. Look for an 'About Us' page that tells you who runs the site and where they are located. If the only way to contact them is a form or an email address, that's a yellow flag.

Also, read the site's privacy policy and terms of service. Scam sites often copy these from real businesses or skip them entirely. If the language is vague or full of errors, be cautious.

  • Look for a street address and phone number.
  • Check the 'About Us' and 'Contact' pages.
  • Read the privacy policy and terms of service.
  • See if the site has a professional design and no broken links.

Research the domain and reviews

Use a free WHOIS lookup tool to see when the domain was registered. Scam sites often use domains that are only a few months old. You can also check the site's reputation on forums like Reddit or Trustpilot, but remember that reviews can be faked.

Search for the site's name plus words like 'scam', 'complaints', or 'reviews'. If you find many reports of non-delivery or unauthorized charges, stay away. Legitimate businesses may have some negative reviews, but a pattern of fraud is a clear warning.

  • Use whois.domaintools.com or whois.icann.org to check domain age.
  • Search '[site name] scam' or '[site name] reviews'.
  • Check the Better Business Bureau (BBB) for complaints.
  • Look for a verified social media presence with real engagement.

Trust your gut

If a deal seems too good to be true, it probably is. Scam sites often offer luxury goods at deep discounts or promise high returns on investments. They may also pressure you to act fast with countdown timers or limited-time offers.

Before you buy, make sure the checkout page is secure (look for HTTPS) and that the payment methods are ones you trust. Credit cards offer more protection than wire transfers or gift cards. If you're still unsure, don't proceed.

  • Be wary of prices far below market value.
  • Avoid sites that push you to pay by wire transfer or gift card.
  • Use a credit card for online purchases when possible.
  • If you feel rushed or pressured, leave the site.

Common mistakes

  • Assuming a professional-looking website is automatically legitimate; scammers can easily copy design elements.
  • Relying only on the site's own testimonials, which can be fabricated.
  • Ignoring your instincts when something feels off, such as poor grammar or unusual payment requests.
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