How can I check if a price is realistic or a scam?

Updated October 2026 · How we answer

Compare prices across trusted sources

Start by checking the same item on major retailers like Amazon, Walmart, or Best Buy. Also look at price-tracking sites like CamelCamelCamel or Google Shopping to see historical prices. If the offer is significantly lower than the lowest price you find elsewhere, that's a red flag.

For used items, check sold listings on eBay or Facebook Marketplace to see what people actually paid. A price that's too good to be true often is—especially for popular electronics, designer goods, or event tickets.

Verify the seller and website

Look up the seller's name plus 'scam' or 'reviews' in a search engine. Check the website's domain age using a WHOIS lookup—scam sites are often newly registered. Read reviews on independent sites like Trustpilot or the Better Business Bureau, but be aware that fake reviews exist.

If the site has no contact information, only accepts unusual payment methods (like gift cards or cryptocurrency), or pressures you to act fast, those are strong warning signs. Legitimate sellers usually offer multiple contact options and standard payment methods.

• Price is 50% or more below the typical range
• Seller only accepts gift cards, crypto, or wire transfers
• Website is less than a year old
• No physical address or phone number listed
• High-pressure countdown timers or 'only 2 left' claims

Use common sense and slow down

Scammers rely on urgency. If you feel rushed, step back and do your research. A real deal will still be there in a few hours. If you can't verify the seller's legitimacy, walk away.

Remember that some legitimate retailers offer deep discounts during clearance or Black Friday, so a low price alone isn't proof of a scam. But combined with other red flags, it's a strong signal.

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